4/1/2024 0 Comments Different types of text styles![]() Although mainly created as print typography, Didot found its place on a vast number of logos throughout the years. ![]() ![]() Since then, it has been reworked and redesigned multiple times, one of which from famous type designer Adrian Frutiger.Įven though it dates from the 18th century, it’s still a prominent typeface, now digitized and available for classy logo designs. With the help of his brother Pierre, they designed and cut the letters for this linotype font, and it was on the cover of Voltaire’s La Henriade. Designer Firmin Didot started working on it in 1784, for the needs of their print shop, which was the official printshop for the King’s documents. The Didot font family is an old and unique one. Companies who use them try to exude a sense of refinement, tradition and respectability as the core characteristics of their brands. They tend to be perceived as more traditional and classic since they are the first kind of typography that dates back to the 18th century when old-style typography started being used in print. Serif typography has an extra decorative stroke at the endings of lines in the lettering and the so-called feet of letters. You’d think the reason for that is that they are free or cheap, but the truth is that they are so well-designed, that they tick all the boxes: legibility, versatility, style, class, flexibility for other alphabets, and glyphs. Whether it’s fonts for logos, advertisement design, books, or even web design and digital ads as of late, some popular fonts always make the final picks. From the traditional and classy serif, to techy and clean sans serif fonts, here’s what kind of typography is most used in graphic design.
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